An award winning website to promote the work of Meat Promotion Wales to consumers and improve the supply chain and best practices in businesses working in the industry.
Visit the Meat Promotion Wales website
Background
Meat Promotion Wales aims to promote Welsh red meat to international markets and support and develop the supply chain in Wales. To support these objectives, the organisation wanted to develop a web site that would effectively promote Welsh red meat products; improve standards, best practise by offering advice and information and support of the uptake of Internet usage by stakeholders.
Solution
Imaginet created an award-winning website that is rich in content, usable and delivers essential content to an active audience. Features include:
- Fully accessible design that complements their off-line promotion and enhances the image of Welsh red meat
- Extensive bilingual content for suppliers and customers all managed in Imaginet's content management system
- The supply chain and communications have been improved with access to market prices and news
- Market prices are also delivered to farmers via SMS text message updates
- A highly functional registration and emailing system allows HCC to build relations with suppliers and customers alike
